‘Kid Millionaire’ handle aside, Steve Aoki is about the music

Steve Aoki
(Courtesy SteveAoki.com)

You have to respect DJ Steve “Kid Millionaire” Aoki: Not only is he a bomb-dropping wizard behind the wheels of steel, but he’s also the head of an independent record label, Dim Mak, which has some of today’s hottest indie bands on its roster: Bloc Party, The Icarus Line, The Kills among them. OK, so Dim Mak has also expanded into apparel, but it’s some funky, colorful hipster wear, with the Artist Series designs redefining the concept of “band T-shirt.”

So the thought of this Los Angeles-based beat-rocker doing a DJ set at Pure nightclub inside Caesars Palace is slightly unsettling. I mean, I’ve seen Aoki in a Vegas club setting before, but at Pure it seems his expert mixing of well-selected tunes will be wasted on a crowd drunken on $15 cocktails, more interested in who’s in the VIP booth than who’s in the DJ booth.

But if you’re willing to brave the meatheads and Barbie dolls at Pure on Tuesday, April 1, it will almost be worth it to hear what Aoki throws down. Just be sure to ask for a receipt when that doorman tries to charge you an extra Grant to get in the club. It might help both of you out in the long run.

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